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ATD Announced as Founding Partner of the Coventry Rugby Regional Academy and Main Club Sponsor


19/09/2025

News Full Image ATD is proud to announce that we are now the Founding Partner of the Coventry Rugby Regional Academy as well as being Coventry Rugby Club's main sponsor. This exciting partnership highlights ATD's commitment to supporting the development of rugby talent across the West Midlands while also strengthening our association with one of the region's historic clubs. The Coventry Rugby Academy continues to expand at pace, with over 400 young players now part of the programme. 

Matt Jones, Academy Manager at Coventry, said, "We are incredibly grateful for the outstanding support ATD Coventry has shown our Academy. Their backing has been instrumental in driving our rapid growth and ensuring we can continue to provide high-quality opportunities for aspiring players across the West Midlands. Their commitment makes a real difference to the future of the Academy and the young talent we nurture."

Brett Townsend, our Managing Director, expressed our pride in being associated with the Academy and the club, "It is an incredible honour to have our name associated with Coventry Rugby Academy. With over 400 young players in the programme and a Post-16 Education programme at Barr's Hill in Coventry and St Regis in Wolverhampton, we are giving these individuals the opportunity to develop their game and potentially progress through to professional rugby. Add to that our senior academy players who signed this season representing the Coventry first team in pre-season games and you get a sense of the success the team have achieved. Well done and thank you to everyone involved."

Alongside our role as Founding Partner of the Academy, we are also proudly represented on the Coventry Rugby first team match kit and through pitch-side advertising at Butts Park Arena. 

This partnership with Coventry Rugby Club not only provides valuable support for the Academy, it also underlines a shared vision - to inspire, develop and create opportunities for the next generation of rugby players across the region. 

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